Late in 1963, a simpler car (than the Swallow) was conceived; one that would be cheaper to develop, and cheaper to produce. The smart "Arrow" was the result, and thanks to the above work on the earlier car, the style was adopted and accepted remarkably quickly. These full-size models were approved by management on April 17th 1964.
The Arrow took shape in remarkably quick time, and this is the proposal that management approved for further development.
Once the full-size clay had been sanctioned, work began on several different frontal treatments. Here are three that did not progress beyond this stage.
By March 1965, this frontal treatment had also been signed off for the Hillman version, in favour of the two proposals immediately above it.
Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!