Immediate response to the challenge of producing an ultra-economical saloon, was to mimic many of the design cues first seen in the infamous "bubble cars". This particular design study sported a 2-cylinder Villiers engine and Goggomobile-inspired styling, and was passed over by Rootes management. The Rootes board felt that the small car needed to maintain the quality associated with its larger cousins.
Later during the Imp's life, ways of increasing versatility and accomodations were investigated by the desgn team. One such idea was this hatchbacked version... It was passed over, and eventually replaced by the Chrysler Sunbeam.
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Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!