Rootes' engineers knew that the Imp chassis was capable of handling more power, and decided to work on a sporting variant. Using the existing all alloy ohc engine (tuned somewhat), and allying it to a pretty (Tim Fry, along with Bob Saward and Ron Wisdom, styled) body, the engineers stirred the pot to produce the Asp.
Rootes approached Jensen Motors and asked them to study the feasibility of producing the Asp for them, at the rate of 500 units per week. The plans would have centred around a steel bodied car, which would have used the standard 875cc engine, with the option of a more highly tuned 998cc variant. The car certainly had potential, and cannily, Rootes planned for the fall-back of glass fibre construction, had steel proved too costly.
Sadly, the Asp project was dropped through lack of resources (this was at a time when Chrysler had yet to take a controlling stake in Rootes), allied to negative feedback from America... An ironic decision given the enormous number of MG Midets and Austin-Healey Sprites BMC managed to shift Stateside.
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Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!