The Slug

The story of the Imp really started in 1955 with the creation of "The Slug" in 1955.

The Slug was the brainchild Michael Parkes and Tim Fry, when they were asked to come up with a small car to generate sales volume for The Rootes Group. Initially powered by a Villiers flat-twin engine, the tiny rear-engined car paved the way for the Apex and then the Imp...

Stage One

Stage Two

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Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!